Background

Healthy and tasty are two parallel things, and having both in one drink is a chore. Juice with Nita is a brand whose mission is to provide healthy and tasty juices while educating consumers on the health benefits of juicing. This brand embraces the true use of organic fruits and vegetables to provide consumers with 100% organic goodness and tasty and nutritious benefits.

Challenge

The primary challenge JWN was to reimagine this brand as one with a strong vision and mission plus designing an identity system and a campaign that elevates this brand and sells it to the core audience. Additionally, the project needed to align JWN's brand identity with its four core brand ethos "youthful, happy, colorful, and bright"

Solution

Phoenix adopted a campaign titled “100% or nothing” This campaign was an attempt to let the audience know that if their preferred juice is not offering them 100% organic goodness, it is not worth it. This campaign was to encourage the audience to make healthier choices and share with them the benefits Juice with Nita offers.
A flexible campaign like this strived to express the brand's unique selling points whilst extending its reach to a younger and youthful generation.