Background

SOTFF(Smiles On Their Faces Foundation) is a foundation aimed at assisting those who are less privileged. They came to us for an innovative media campaign in line to their up coming outreach that happened in the city of Awka, Anambra State, Nigeria.

Challenge

The main challenge for this campaign was to come up with a bold and strong campaign that communicated their brand message and also expressed the need for people to donate to the foundation for the success of their outreach.

Solution

The plan was simple and it was to deliver a captivating 2D video that displayed their flyer. The first thing we did was to create the e-flyer which took into account the client's needs and wants. We then moved further and created a motion flyer inviting people to participate in this honourable gesture of giving back to humanity.